Trades and contractors, Dallas-Fort Worth FAQCall (972) 217-8125
The Money Audit

See where the money is slipping away.

We use your actual numbers to estimate what missed calls, weak follow-up, lost quotes, and inactive customers may be costing you each month.

Revenue Leak Calculator

Put your own numbers in and see the estimate.

Move the sliders to match your business. The two numbers that matter show up on the right: what may be leaking now, and what a system could aim to win back.

Nothing is sent anywhere. Every figure is an estimate built from the numbers you enter, not a promise of rankings, revenue, or leads.

Your numbers

Rough figures are fine. We tighten them with your real data on the audit.

220
20800
22%
0%60%
$850
$150$12,000
35%
5%90%
18
0120
400
05,000
Your estimate Illustrative estimate
Slipping away now, per month
$0
Work that may be leaking out of your business every month, based on your inputs.
  • Unanswered calls0 likely jobs a month never booked$0
  • Quotes sitting without follow-upTotal value of open estimates going cold$0
  • Dormant customer listRepeat work you already earned, over a year$0
What Groundwork would aim to win back, per month
$0
Estimate of catching more of those calls, closing more of them, and chasing every quote and old customer. This is a target, not a guarantee.

How this is estimated. Losses apply your close rate to missed calls, the full value of open quotes, and about 8 percent of your dormant list over a year. The win-back assumes catching roughly 85 percent of missed calls, lifting close rate by about a fifth on answered calls, recovering about a quarter of open quote value, and reactivating the dormant list. These are illustrative assumptions. Your real audit uses your own booking and call data.

Where the leaks are

Five places work drains out of a trade business.

Every job starts as a call or a lead at the top of the pipe. Fewer come out the bottom as booked work.

Click a leak to see what is happening, how we measure it, and the system that slows the drip.

INBOUND LEADS BOOKED JOBS 1 Unanswered calls 2 Slow follow-up 3 Weak close rate 4 Quotes go cold 5 Dormant customers
What you get back

A sample of the Money Audit findings.

Your real audit reads your call logs, your quotes, and your review history, then lays the numbers out in plain language.

Here is the shape of it. The figures below are an illustrative example, not your business.

Money Audit: Findings
Sample report for a Dallas-Fort Worth trade business
Illustrative example
Missed-call rate
24%Biggest leak
Nearly one in four calls goes unanswered, most during job hours.
Average response time
3h 40mToo slow
First reply to a new lead. Most callers book whoever answers first.
Quote follow-up rate
31%Room to gain
Fewer than a third of estimates get a second touch before they go cold.
Lead-source performance
Search winsClear signal
Google leads close at more than double the rate of shared directory leads.
Customer reactivation
410 dormantUntapped
Past customers with no contact in 12 months and no reason not to return.
Pricing check
8% underRoom to gain
Common jobs quoted below the local going rate for the same scope.

Recommended first three fixes

  • Catch every call, day or night
    A missed-call text back and simple booking flow so no caller reaches voicemail and gives up. See Never Miss Work.
  • Follow up every quote on a schedule
    Automatic reminders that chase each open estimate until it is won or clearly dead. See Close Faster.
  • Wake up the old customer list
    A short reactivation campaign to the dormant list to pull repeat work you already earned. See Reactivate Your List.

Want the full picture for your own business? The audit is free and there is no obligation. Plenty of owners take the report and fix things themselves. See how it works, or read why you are hiring me.

Get your free Money Audit.

Your numbers, a real dollar estimate, and a plain report. No charge and no obligation.

Call (972) 217-8125 Get your free Money Audit

Every figure on this page is an illustrative estimate, not a promise of rankings, revenue, or leads.